01
Logo and brand mark
We create or refine a logo and its main variations. We account for legibility, proportions, colour versions and use across different media.
Company Brand Identity
Brand Identity Design for Businesses
We create visual identities that help brands look consistent and recognizable. We develop brand elements, colour palettes, typography and rules for presenting materials. The approved elements are brought together in guidelines or a brand book so your company can use its visual style consistently across channels and media.
From visual direction to finished brand assets and guidelines for using them.
Getting started
Where does brand identity design begin?
You do not need to know which colours or fonts will suit your company before starting a brand identity project. Tell us about your business, audience, brand character and where the visual materials will be used.
We begin by reviewing your current identity, preferences, competitors and communication goals. This helps define the scope, from a few brand elements to a complete visual system with usage rules.
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Company and positioning
We discuss your industry, values, product characteristics and how you want your audience to perceive the brand.
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Target audience
We identify who your communications are for, which associations matter and how people interact with your company.
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Existing materials
We review the current logo, colours, fonts, presentations and other assets to determine what can stay and what may need updating.
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Applications and scope
We agree where the identity will be used, such as your website, social media, documents, print materials and other media, then define the layouts and guidelines needed.
You have a logo but no consistent brand identity?
We can bring your visual elements together in a system that is easy to use and develop.
01. Brand identity elements
What makes up a brand identity?
A brand identity is more than a logo. A recognizable visual presence is built from connected elements such as colour, typography, graphics and rules for presenting materials. The right combination depends on your company’s goals and communication channels.
02
Colour system
We define primary and secondary brand colours, combinations and guidance for digital and print materials.
03
Brand typography
We select typefaces and define how to use headings, body copy and typographic accents in brand materials.
04
Graphic elements
We develop distinctive patterns, shapes, illustration styles and other elements that support brand recognition.
05
Branded materials
We adapt the visual system to agreed applications such as business documents, presentations, social media and other company materials.
06
Brand guidelines or brand book
We organize approved elements and usage rules into a guide that helps employees and contractors maintain a consistent style.
02. Our approach
More than a logo. A visual language for your brand.
A brand identity should help a company stay recognizable in every context, from a business card to a major digital project.
We treat brand identity as a system whose elements work together to express the brand’s character. Our design decisions account for your business, audience and real-world uses for the materials.
This makes it possible to apply the identity consistently across different media, not just present it attractively in one deck.
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Meaning and character
We connect visual decisions to the company’s positioning, products and the way it wants people to perceive the brand.
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A cohesive system
We plan how the logo, colours, typography and graphic elements work together so materials feel consistent.
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Practical to use
We prepare guidelines and materials for employees, designers, marketers and external contractors.
03. What we do
From visual direction to a complete brand book
Brand identity work can include discovery, visual exploration, design of identity elements and preparation of usage rules. The scope depends on whether your company needs a new identity or a clearer system for existing assets.
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Brief and discovery
We learn about your company, audience, existing materials, preferences and where the identity will be used.
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Visual direction
We define the brand character and agree on references for developing a visual concept.
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Design concept
We develop and present a visual direction that brings together the main principles of the future identity.
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Logo and brand mark
We create or refine the brand mark and the logo versions included in the project scope.
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Colour and typography
We define the colour system, select typefaces and set rules for applying the main visual elements.
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Brand graphics
We develop additional graphic elements and plan how they will be used in brand communications.
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Applications across media
We prepare approved examples for documents, presentations, digital or print materials.
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Guidelines or brand book
We compile the identity elements, recommendations and usage rules in a guide for future work with the brand.
04. The team
Specialists for your project
Brand identity design combines an understanding of the brand, graphic design, typography and preparing assets for different communication channels. The team depends on the project scope and required applications.
Development
Igor Lebedev
Builds modern websites, bots and web applications for business needs.
SEO
Roman Kendysh
Improves search visibility and helps websites grow their organic traffic.
Advertising
Maksim Faley
Sets up advertising campaigns to reach relevant audiences and generate enquiries.
Visual Content
Valeria Nalivayko
Creates photography, video and visual content that reflects a brand’s character.
05. How we work
How do we create a brand identity?
We work in sequence, from learning about your company and exploring visual directions to preparing an approved identity and usage guide.
01
01
Brief
We discuss the brand, audience, existing materials, goals and future applications for the identity.
02
Research and references
We review the visual landscape and identify a suitable design direction.
03
Concept
We develop a visual idea and agree on the main design decisions.
04
Identity design
We design the logo, colour system, typography and agreed graphic elements.
05
Applications and review
We adapt the identity to selected media, check consistency and refine the details.
06
Asset handoff
We prepare the final design files and guide for using the brand identity.
06. Our work
Brand identity and visual work by Bravix
We show real projects where Bravix worked on a graphic system or individual identity elements. The published portfolio does not currently include confirmed client case studies for full brand identity projects.
Kraski Tut Online Store Development
An online paint and coatings store with an easy-to-use catalogue and ordering process.
ImpulsKraft Online Store Development
An online store for tools and equipment, built around a carefully planned product catalogue.
Radolux Corporate Website Development
A corporate website for an industrial equipment manufacturer.
G&A Detailing Website Development
A detailing centre website presenting services and making it easy for customers to get in touch.
06. Project deliverables
A brand identity your team can use
At the end of the project, your company receives approved visual identity elements and materials for future use. Depending on the scope, this may be a basic identity, a set of guidelines or a more detailed brand book.
Clear rules help keep the brand recognizable when different employees and contractors work on design. We agree on source file formats, applications and documentation as part of the project scope.
BProject materials
Project deliverables
01Approved logo versions for the agreed uses.↗
02Brand palette specifications and type usage rules.↗
03Additional visual language components, when included in the project.↗
04Layouts and examples showing the identity on selected materials.↗
05A guide to using the identity elements and developing the system further.↗
Brand elementsUsage guidelines
07. Questions and answers
Frequently asked questions
How much does brand identity design cost?
The cost depends on the scope: whether a new logo is needed, how many identity elements and applications are included and how extensive the guide should be. After discussing your needs, we define the project scope and prepare a tailored estimate.
How is a brand identity different from a logo?
A logo is one element of a company’s visual identity. A brand identity brings together the logo, colours, typography, graphics and rules for presenting materials to create a consistent brand image.
What is the difference between brand guidelines and a brand book?
Guidelines usually explain how to use visual elements such as the logo, colours, fonts and graphics. A brand book may also include positioning, communication principles and other brand foundations. The contents depend on the project goals.
Can you create a brand identity without designing a new logo?
Yes. If your company already has a suitable logo, we can use it as the foundation for a consistent system of colours, typography, graphic elements and usage rules.
What is included in brand identity design?
Depending on the project, it may include a visual concept, logo, palette, type system, additional graphics, design of selected applications and a guide to using the identity.
How long does brand identity design take?
Timing depends on the number of elements and applications, review stages and readiness of existing materials. A basic identity and an expanded brand book require different amounts of work. We agree on a schedule after defining the scope.
Can you refresh an existing brand identity?
Yes. We first review the current materials and reasons for the update. Then we decide which elements to keep, adapt or redesign so the identity supports your company’s goals.
What file formats do you deliver?
Formats depend on the project requirements and tools used. The deliverables usually include source graphics, versions for agreed applications and a usage guide. We confirm the file list and handoff terms in advance.
Can the identity be used on social media and a website?
Yes. The visual system can be adapted for digital channels such as websites, social media, presentations and advertising materials. Specific templates and layouts depend on the agreed scope.
Does a small company need a brand book?
Not every company needs a large brand book. A basic identity and a short guide to key rules may be enough. Choose the document scope based on the number of communication channels and the team using the materials.
Do you design logos as a separate service?
A logo can be a standalone project or part of a broader identity system. We agree on whether separate logo design is available and which files are included when discussing the project.
Can you design business cards, presentations and documents?
Yes, these applications can be included in the project if they are part of the agreed scope. We define the list and amount of design work in advance.
Does logo design guarantee that a trademark can be registered?
No. Logo design and legal trademark registration are separate matters. Assessing registrability, searching for similar marks and handling registration require separate specialist work.
How is brand identity different from digital product design?
Brand identity defines a company’s visual style, including its logo, colours, typography and graphics. UI/UX design focuses on the structure and presentation of website and app interfaces. They can share the same visual system but solve different problems.
08. Other services
Explore Bravix services
WordPress Website Development
We build WordPress websites for businesses, including corporate sites, landing pages, catalogs and online stores. We plan the structure and design, and make content easy to manage.
Telegram Bot Development
We build Telegram bots to handle enquiries, send notifications and automate business tasks. Integrations are selected to work with the systems you already use.
Python Web Applications
We develop Python web applications, including client portals, B2B platforms, APIs and internal systems. Each solution is designed around your business processes.
DevOps and System Administration
We set up and maintain server infrastructure, automate application deployment, and manage monitoring, updates and backups.
Server Infrastructure Solutions
We design and select server infrastructure for businesses, taking workloads, virtualization, data storage, reliability and future growth into account.
SEO Services
We improve website visibility through technical audits, site structure and content optimization, and analysis of search performance and organic traffic.
Social Media Marketing
We develop social media strategies, create content and manage business accounts. We help brands connect with their audiences and track engagement.
PPC Advertising
We set up and manage paid search campaigns: researching keywords, preparing ads, tracking enquiries and optimizing campaigns around your budget.
Digital Product Design
We design UI/UX for websites, web applications and mobile apps. Our work includes prototypes, visual concepts and design files ready for development.
Commercial Photography
We create commercial photography for websites, advertising and social media, covering products, teams, work processes and business spaces.
Video Production for Business
We produce advertising, corporate and product videos for businesses, helping with concepts, scripts, filming and editing.