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Paid Search Advertising

Paid Search Advertising Setup and Management

We help businesses reach relevant audiences through search and contextual advertising. We research demand, select queries, write ads and configure campaigns around your company’s goals. We track enquiries, review spend and optimize campaigns over time using the data available.

From understanding the brief and launching campaigns to tracking conversions and ongoing optimization.
Bravix team at a working meeting

Before a campaign launches

Where does paid search advertising begin?

Launching advertising starts with understanding the business challenge, not with writing an ad. We identify which products or services to promote, who should see the offer and what user action will count as a result.

Before setting up campaigns, we review the website, search demand, competition and available analytics. This helps us choose an appropriate campaign structure, account for budget limits and prepare for ongoing optimization.

  1. Business goals

    We define what matters most to the project: enquiries, calls, purchases, messenger conversations or other target actions, and choose metrics for assessing performance.

  2. Offer and audience

    We review your products, strengths, target customers and demand, then identify which areas to promote first.

  3. Website and analytics

    We check landing pages, forms and enquiry tracking. If conversion data is incomplete, we identify what needs to be measured.

  4. Budget and constraints

    We discuss planned spend, geography, ad schedules, seasonality and business-specific constraints, then choose an approach for launch.

Your ads are running, but you cannot tell what they deliver?

We can review the campaign structure and available analytics to identify priorities for the next stage.

EXPLORE OUR SERVICES

01. Advertising services

Which advertising challenges can we help with?

Paid search advertising can involve query research, ad setup, audience targeting, analytics and optimization. The right tools depend on the platform, your business goals and available budget.

01

Search ads

We set up campaigns for people already searching for products or services. We group queries by intent and prepare ads for the relevant offers.

02

Product and service campaigns

We plan advertising structures for business areas, product categories and individual services, accounting for the range, demand and landing pages.

03

Retargeting

When the necessary technical and legal requirements are met, we can set up follow-up campaigns for people who have already interacted with a website or offer.

04

Campaign audits

We review account structure, settings, ads, search queries and available performance data, then identify issues and recommend improvements.

05

Analytics and conversions

We set up or check tracking for agreed actions such as forms, purchases, calls and other enquiries, then use the data to assess campaign performance.

06

Campaign management and optimization

We review performance regularly, adjust settings and ads, address irrelevant traffic and reallocate spend within the agreed strategy.

02. Our approach

More than clicks. Better-quality enquiries.

Campaign settings connect the offer to the page a visitor lands on.

More website visits do not automatically make an advertising campaign effective. The offer needs to match the search, the landing page should make it easy to enquire and the resulting leads should support your business goals.

That is why we review campaigns alongside landing pages and analytics. We adjust settings using the available data and account for lead quality, budget limits and demand patterns.

  1. 01

    Relevant demand

    We group queries by intent and match offers to the audience’s specific needs.

  2. 02

    Measurable actions

    We define the conversions that matter to your business and check the quality of the data used to make decisions.

  3. 03

    Spend management

    We review budget allocation, traffic quality and campaign results to adjust priorities based on evidence.

03. What we do

From demand research to campaign optimization

Advertising work depends on your goals, the platform, campaign volume and analytics setup. Building a campaign from scratch differs from managing an existing one.

  1. 01

    Business analysis

    We review products, target customers, competitors, seasonality and the main goals for advertising.

  2. 02

    Query research

    We analyze search demand, group queries by intent and identify areas for campaigns.

  3. 03

    Campaign structure

    We organize campaigns and ad groups by services, products, audiences and other relevant factors.

  4. 04

    Ads and offers

    We prepare ad copy and other required assets to fit platform rules and the content of the landing pages.

  5. 05

    Analytics setup

    We check tracking for agreed conversions and the accuracy of available data about target actions.

  6. 06

    Campaign launch

    We configure agreed targeting, budget limits and a suitable bidding approach.

  7. 07

    Performance review

    We review queries, spend, user interactions and conversions to see how campaigns support the business goals.

  8. 08

    Optimization and reporting

    We make evidence-based adjustments and report on completed work, spend and available results.

04. The team

Specialists for your project

Paid search combines demand analysis, ad creation, analytics setup and landing page review. Depending on the project, marketing, content, design and development specialists may contribute.

Igor Lebedev

Development

Igor Lebedev

Builds modern websites, bots and web applications for business needs.

Roman Kendysh

SEO

Roman Kendysh

Improves search visibility and helps websites grow their organic traffic.

Maksim Faley

Advertising

Maksim Faley

Sets up advertising campaigns to reach relevant audiences and generate enquiries.

Valeria Nalivayko

Visual Content

Valeria Nalivayko

Creates photography, video and visual content that reflects a brand’s character.

05. How we work

How do we launch paid search campaigns?

We work in sequence: understand the goal, prepare the campaign structure, check analytics, launch and review the data. Further changes depend on performance and the agreed objectives.

01

01

Brief and goals

We discuss your offer, target audience, budget and user actions that matter to the company.

02

Demand analysis

We review search queries and competitors to identify priority areas for advertising.

03

Campaign preparation

We plan the structure, ads, targeting and landing page requirements.

04

Setup and launch

We check analytics, configure the agreed settings and launch campaigns after the necessary approval.

05

Data review

We review spend, visits, conversions and available information about lead quality.

06

Optimization

We adjust the structure, queries, ads and settings based on performance and business goals.

06. Our experience

Bravix projects and advertising goals

The Bravix portfolio includes real digital projects: the G&A Detailing website, Radolux corporate website, Reserv booking service and ImpulsKraft online store. These are website development projects; the site does not include verified paid advertising case studies or campaign performance data.

07. Analytics and performance

Look beyond cost per click

Campaign performance cannot be assessed by clicks or average cost per visit alone. It is important to understand how many enquiries the business receives, whether they are relevant and how advertising spend relates to the value of the outcome.

We use available ad platform and analytics data. If sales and lead quality tracking is configured, we can include it in the review. CPC is cost per click; CTR is the ratio of clicks to impressions; CPL is cost per lead; CPA is cost per target action; and CAC is customer acquisition cost. ROAS compares revenue attributed to advertising with placement spend, while ROI measures return on investment based on the cost and outcome model being used. These metrics are not interchangeable, and the available data depends on project tracking.

BAdvertising metrics

What we track

01Impressions and visits
02Conversions
03Cost per enquiry
04Lead quality
05Budget performance
Campaigns and dataSpend and enquiries

08. Questions and answers

Frequently asked questions

How much does paid search setup cost?

The cost depends on the advertising platform, number of areas to promote, campaign structure and analytics work. After discussing your goals, we can define the setup required and prepare a tailored proposal.

Is the advertising budget included in the service fee?

Spend on impressions and clicks is paid separately from the specialists’ work. The budget, payment method and campaign terms should be agreed before launch.

What is the difference between campaign setup and management?

Setup prepares the structure, ads, targeting and analytics for launch. Ongoing management involves reviewing data, queries, ads and spend, then optimizing campaigns over time.

When will paid search start bringing enquiries?

Ads can begin receiving impressions and visits after launch, but the number and cost of enquiries depend on demand, competition, campaign settings, the website and your offer. Specific timelines and enquiry volumes cannot be guaranteed.

Do you work with Google Ads and Yandex Direct?

We check platform availability for the project’s location, category and goals. During planning, we confirm which advertising systems can be used in the given circumstances; we do not promise that every platform is universally available.

Can you set up advertising for an online store?

Depending on the platform and project goals, campaigns can be planned for product categories and individual offers. Available formats depend on the ad system, product data quality and the store’s technical readiness.

Why do advertising campaigns need analytics?

Analytics helps show which ads and campaigns lead users to target actions. Without reliable conversion tracking, it is difficult to assess the cost of a result or choose an optimization strategy based on evidence.

Can you improve campaigns that are already running?

Yes. We first review the current structure, search queries, ads, settings and available conversion data, then identify issues and priorities for change.

Which matters more: clicks or enquiries?

It depends on the campaign goal. For most customer acquisition campaigns, target enquiries are more useful when considered alongside spend and lead quality. Click volume alone does not show commercial performance.

Do I need a website for paid search advertising?

Search campaigns usually need a suitable landing page that matches the ad and meets platform rules. Some systems offer alternative ways to collect enquiries. The right approach depends on the goal.

How is paid search different from SEO?

Paid search provides paid impressions and visits through campaigns, while SEO works to improve a website’s organic visibility. The channels serve different goals and can be used together. SEO is also available as a separate Bravix service.

Can you guarantee that advertising will pay for itself?

No. Return depends on more than campaign setup; pricing, margins, demand, website quality and lead handling also matter. We can be accountable for the agreed scope, accurate configuration and transparent analysis, but cannot promise a fixed financial result.

How do you control advertising spend?

We use the budget controls available on the ad platform and review spend and campaign performance. Within agreed limits, changes are made around the strategy and platform-specific rules. Billing policies can differ between systems.

What do you need to get started?

To begin, we need information about your business, goals and planned budget. Full setup may require agreed access to the ad account, website and analytics. Use standard access controls with the minimum permissions required; do not send passwords in messages.

09. Other services

Explore Bravix services

WordPress Website Development

We build WordPress websites for businesses, including corporate sites, landing pages, catalogs and online stores. We plan the structure and design, and make content easy to manage.

Telegram Bot Development

We build Telegram bots to handle enquiries, send notifications and automate business tasks. Integrations are selected to work with the systems you already use.

Python Web Applications

We develop Python web applications, including client portals, B2B platforms, APIs and internal systems. Each solution is designed around your business processes.

DevOps and System Administration

We set up and maintain server infrastructure, automate application deployment, and manage monitoring, updates and backups.

Server Infrastructure Solutions

We design and select server infrastructure for businesses, taking workloads, virtualization, data storage, reliability and future growth into account.

SEO Services

We improve website visibility through technical audits, site structure and content optimization, and analysis of search performance and organic traffic.

Social Media Marketing

We develop social media strategies, create content and manage business accounts. We help brands connect with their audiences and track engagement.

Digital Product Design

We design UI/UX for websites, web applications and mobile apps. Our work includes prototypes, visual concepts and design files ready for development.

Brand Identity Design

We create visual brand identities, including logos, color palettes, typography and graphic elements, and prepare brand guidelines and brand books.

Commercial Photography

We create commercial photography for websites, advertising and social media, covering products, teams, work processes and business spaces.

Video Production for Business

We produce advertising, corporate and product videos for businesses, helping with concepts, scripts, filming and editing.

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