Kraski Tut Online Store Development
Introduction:
Kraski Tut is a specialist retailer of paints and coatings, construction chemicals, painting tools, and related products for renovation and finishing work.
The client wanted to move sales online and create a full-featured store to present its broad range, help customers find the materials they need, and accept orders from both individuals and businesses.
Objective:
Create a new online sales channel and extend the company's reach, making its products available beyond Minsk to customers throughout Belarus.
The project also called for a convenient digital storefront where customers could choose, pay for, and order products, while laying the groundwork for SEO and search-driven customer acquisition.
Solution:
- Developed an online store with a multi-level catalogue organised by product type and use, including paints, enamels, primers, varnishes, sealants, adhesives, construction chemicals, painting tools, and related materials;
- Created convenient search and navigation for the large range, with individual product pages showing prices and specifications and allowing online orders;
- Integrated a shopping cart, customer accounts, and several payment methods, including bank cards, cash on delivery, and bank transfer for businesses;
- Configured delivery across Belarus through a courier service and pickup points, with provision for customers in Russia and business buyers;
- Added sections for promotions, popular products, and weekly products, as well as an informational blog to attract search traffic and help customers choose products.
Result:
The company gained a complete e-commerce platform bringing its broad product range, ordering, payments, and delivery together in one system.
The store extended sales beyond the physical shop, made products available to customers throughout Belarus, and created an additional channel for both individual and corporate buyers.
The project provides a basis for expanding the catalogue, launching advertising campaigns, and growing organic traffic from commercial and informational search queries.
